complete the survey (e.g., at least 18 years or older, have other specific characteristics that make them a member of the population you intended to study).
The data for your short survey should be entered into the Excel database that you created last week. With this data set, complete the following:
Calculate descriptive statistics for your main independent and other variables you have collected information on (example: demographic variables). 
Create a bar chart for the participants’ gender and ethnicity.
Create a histogram for participants’ age. 

Calculate descriptive statistics for your dependent variable. 

Create a summary table of your descriptive statistics.
ID
1
2
3
4
5
6
7
8
9
10
GENDER
1
1
2
1
2
2
2
1
1
2
AGE
50
39
19
22
88
37
43
72
45
30
RACE
1
2
3
4
3
1
4
5
3
2
Gender
male
male
female
male
female
female
female
male
male
female
Question 1. Calculate the frequency and percentage for gender and ethnicity.
Gender
Frequency
PercentageFreq.
female
5
50%
male
5
50%
Total
10
100%
Ethnicity
Frequency
African American
2
Asian American
2
European American
3
Hispanic
2
Native American
1
Total
10
82
41
PercentageFreq.
20%
20%
30%
20%
10%
100%
Question 2. Calculate the mean, standard deviation, median, and 50th percentile for age.
AGE
Mean
Standard Error
Median
Mode
Standard Deviation
Sample Variance
Kurtosis
Skewness
Range
Minimum
Maximum
Sum
Count
44,5
6,777823
41
#N/A
21,43336
459,3889
0,708443
1,010876
69
19
88
445
10
50th percentile for age =

41
Question 3. Create a bar chart for participants’ gender and a bar chart for ethnicity (based on percentages, not counts)
Bar chart showing Diversity
Bar chart showing
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
60%
50%
40%
30%
20%
African American
Asian American
European
American
Series1
Question 4. Create a histogram for participants’ age
AGE
50
39
19
22
88
37
43
72
45
30
Hispanic
Native American
10%
0%
Ethnicity
Hispanic
African American
European American
Asian American
European American
Hispanic
Asian American
Native American
European American
African American
1
2
3
4
5
Hispanic
African American
European American
Asian American
Native American
Bar chart showing gender distribution of participants
female
male
Code
Variable Name
ID
Number representing each individual
Gender
Male = 1, Female = 2
Age
Number in years
Ethinicity
Hispanic = 1, African American = 2, European American = 3, Asian American = 4, Native American = 5
Code
ach individual
n American = 2, European American = 3, Asian American = 4, Native American = 5
Student’s Name: SURVEY ASSIGNMENT
Survey Assignments
Uzoagbado Ifeoma
02/15/2020
1
SURVEY ASSIGNMENT
2
Part I
Introduction
Research Question
The study in question is about measure the quality of the services of a lifestyle company. Also, the
survey will help in identify the target market (who is the customer.)
The purpose of the survey is to help the firm to identify the real cause of decline in customers, as
well as, help in measuring customers’ appreciation of the services offered by the company.
Therefore, the survey will help in indentify the customers of the company services, i.e.,
independent variable and measure their level of satisfaction (dependent variable).
The firm’s sales services are decreasing and the firm intends to identify what is the problem.
Therefore, the company wants to know why the customers are canceling businesses with the firm,
which has led to decrease in sales. The decrease in sales is assumed to be caused by the pricing
problems, lack of marketing, quality of customer services, as well as, uncompetitive product.
Population
The universe is the clients that have had or are still receiving services. This survey also tries to
provide the definition of the universe where the problem is identified and possibly obtain a data
that allows obtaining a target market for the catchment of more clients.
SURVEY ASSIGNMENT
Sampling Strategy
The aim is to select the data from active clients and clients that canceled the services and
considering their geographical location.
Part II
Lifestyle Company Customer Satisfaction Survey
Before taking the survey, please take a moment to fill out these fields:
Your age:
Female/Male:
a) How long have you been purchasing our services?
1. Less than 8 months
2. 8 months to less that 1 year
3. 1 year to less than 3 years
4. 2 years to less than 5 years
5. 5 years or more
b) How often do you use our services?
3
SURVEY ASSIGNMENT
Don’t Use
4
Daily
Weekly
Monthly
Tv Cable
Internet
Telephone
SmartHome
Mobile
c) Where do you purchase our services?
1. Online
2. Telephone order
3. Catalogue
4. In our store
5. Through an agent
6. Other:
_________________________
d) How would you rate your overall level of satisfaction with us?
1. Highly satisfied
2. Satisfied
3. Neutral
4. Dissatisfied
Quarterly
SURVEY ASSIGNMENT
5
5. Highly dissatisfied
e) How do we rate on the following attributes?
Purchase
experience
On-time
delivery of
service
Quality of
Service
Professionalism
Customer
Service
experience
Well Below
Below
Average
Average
Average
Above
Well Above
Average
Average
SURVEY ASSIGNMENT
f) How do we rate in comparison to our competitors who offer the same services?
1. Don’t know
2. Much lower
3. Lower
4. Neutral
5. Higher
6. Much Higher
g) How do you consider the prices of our services?
1. Cheap
2. Economics
3. Affordable
4. Expensive
5. Very Expensive
h) How likely are you to continue using our services?
1. Highly likely
2. Likely
3. Neutral
4. Unlikely
6
SURVEY ASSIGNMENT
7
5. Highly unlikely
i) Have you ever recommended us to others?
1. Have recommended several times
2. Have recommended once or twice
3. No, never recommended
j) Do you have any suggestions for improvement?
________________________________________________________________________
________________________________________________________________________
_______________________
k) Which part of services provision that you think needs improvement?
________________________________________________________________________
________________________________________________________________________
_______________________

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