School/ Department Name Department of Marketing
Course Name: Business Research
Course Code: 16SMRB210/ 151MGB210
Instructor Name: Mr. Stephen Gang Ms. Aleksandra Jovanovic
Assessment 2 (30%)
Exam Date: Week 2 -8
Exam Time:
Exam Location: Classroom
Duration: 6 weeks
Students Name:
Student ID No:
Section:
INSTRUCTIONS
1) This is a group assignment.
2) Each group member has to contribute equally to this research activities.
DO NOT WRITE IN THE AREA BELOW:
Mark ________/100
Actual Mark_______/30
Feedback: ________________________________________________________________
________________________________________________________________
Instructors signature: __________________________
Students Signature: __________________________________________________________
Assessment 3: A Written Research Proposal
Assessment Title
Written Assessment
Assessment Due Date
See table in ‘Task Description’
Return Date to Students
typically within 2 weeks from the submission date
Weighting
20%
Words
2000 -3500
Assessment 3 Criteria
Research Proposal
Title page Name of your research topic & authors name and ID
/20
/1
I. Introduction
A. Problem statement (1)
B. Rationale for the research
· Statement of the research objectives (1)
C. Factors identified (Min. 4 factors) (2)
D. Research Hypothesis (Min. 3 hypothesis) (2)
/8
E. Definitions of important terms used in proposal (1)
F. Summary, including a restatement of problem (1)
II. Literature review and hypothesis
A. Important factors or variables being described by the articles from at least 4 journals (5)
B. Current ststus of the topic (1)
C. Describe each hypothesis in your research: (3)
· The hypothesis designed could be based on the gap between the literature and your problem statement Or
· The hypothesis designed could be based on the new phenomenon you identified but never mentioned by the previous researchers Or
· The hypothesis designed could be based on the correlations/relationships between the important variables *
D. An appropriate management/ marketing/ human behaviors theory for this research topic (2)
E. Summay, including a restatement of relationships between the important variables and how these relationships are important to the hypothesis proposed in the introduction (1)
/12
III. Research design and methods
· Research design (3)
1. Type of research
2. Population
3. Sampling strategy
4. Participants and number of samples (including a description of the participants and selection procedures)
5. Levels of measurement
6. Types of test
· Question design
List your research factor/variable/hypothesis in a table, indicate what survey questions designed for each factor and what types of questions used (Min. 3 types of questions) (3)
· Data collection plans
· Reliability and validity of instruments (1)
· Pilot studies (1)
· Ethical considerations (1)
· Proposed Analysis of data (1)
/10
IV. Implications and Limitations of the Study (4)
/4
V. References and Appendices
· References: In-text Ref (1); Ref list (2)*
· Appendices
1. Questionnaires (1)
2. Research time line (1)
/5
TOTAL
Final Mark:
/40
/30
Minimum mark or grade 12%
Harvard (author-date)
Turnitin
Conditions
1. Gather and organize information making sure that the methods of collecting information are reliable and make efficient use of resources.
2. Identify research requirements for combining online research with non-electronic sources of information and use business technology to access organize and monitor information.
3. Clearly define objectives of research and ensure that data and research strategies used are valid and relevant to the requirements of the research and make efficient use of available resources.
4. Identify key words and phrases for use as part of any online search strategy, including the use of Boolean operators and other search tools and use reliable methods of data analysis that are suitable to research purposes
5. Ensure that assumptions and conclusions used in analysis are clear, justified, supported by evidence and consistent with research and business objectives.
Present recommendations and issues in an appropriate format, style and structure using suitable business technology and obtain feedback and comments on suitability and sufficiency of findings.
Referencing Style
1. Expanding of Knowledge
2. Communication
3. Problem Solving
4. Critical Thinking
5. Professional and leadership skills
Submission
Learning Outcomes Assessed
There are six Learning Outcomes.
Task Description
Students will choose a research topic through their pre-research activities and the research topic has to be approved by your instructor. The proposal preparation will be commencing from week 3 and due on Thursday week 8. Students need to submit one soft copy of group proposal into week 8 uploading port in myLMS before 11:55pm. One hard copy of the proposal will be also needed to submit into the assignment box. The size of the proposal is between 2000 and 3500 words.
There are also some more requirements below:
Note
· Minimum 3 hypothesis are required in this research. They can be any types of hypothesis (gap analysis / new idea / important relationship between variables)
· Minimum 4 factors are identified and used from previous research articles.
· Minimum 6 references are required for this research proposal.
Assessment Cover Sheet Issue No.2 Revision No. 7
Reference Number/Code: [ACK.FO.VPAC.10.01] Revision Date: March 2018 Next Revision Date: March 2021
Page 0/4
Assessment Cover Sheet Issue No.2 Revision No. 7
Reference Number/Code: [ACK.FO.VPAC.10.01] Revision Date: March 2018 Next Revision Date: March 2021
Page 3/4
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