Must watch the video: https://youtu.be/UGWA7Nuz9e4
After watching the video lesson, go to your local grocery store and pick a brand/item that has a lot of variety (For example: Frito Lay Potato Chips, Yoplait Yogurt, Colgate Toothpaste, Minute Maid Orange Juice or Cocoa Cola). In 2 pages (not including the “Title Page”) discuss the Marketing Mix (Product, Price, Placement, Promotion, and People) for the brand/product you chose to look at from the grocery store you visited. Make sure to utilize Malcolm Gladwell’s video for guidance in this exercise.
Submission expectations: Double space your paper, and always keep a copy of your work. This is not an essay. You need to attach your document as .rtf, .doc or .docx format in the assignment #1 tab.
Use a “title page” with the identifying information below:
Student Name – Jane Doe
Assignment #1- The Perfect Spaghetti Sauce
Cerritos College
BA 114 Marketing
Instructor: Tamara Ciraulo
Date: 00/00/2020
Paper Format (at least 2 pages
This is not an essay, simply bullet point your paper with the following headers and talk about the marketing mix of the product you chose within those bullet points:
Product
Price
Placement
Promotion
People
FOLLOW PAPER FORMAT
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