Ethics Assignment
By
Melody Hufman Ph.D.
In This is PR read
Chapter 5, Theoretical Underpinnings
Chapter 6, PR Ethics and Responsibilities
Chapter 7, PR and the Law
To complete this assignment, please select a famous person or a company with ethical problems and answer these questions.
1) What ethical problems being faced?
2) What legal issues are involved? Be sure to use the text.
3) What strategy would you suggest as the PR representative to improve the persons image?
4) How would this strategy affect the different publics?
5) If you were the PR person in this situation, which of your ethics would be helpful and which ones could provide a problem for you?
Remember to demonstrate that you understand and can apply the text material. Write out the questions completely and then answer them. Be sure to support your ideas with outside research. Use the APA method of documentation. This paper should be 7-10 pages minimum.
Ethical Reasoning Rubric
Excellent (3)
Acceptable (2)
Unacceptable (1)
Understanding Different Ethical Perspectives/Concepts
Thoroughly researches and discusses the problems
Adequately researches and discusses the problems
Has little research or discussion
Ethical Issue Recognition/Legal
Thoroughly and correctly identifies the legal problems based on research
Identifies the legal problems
Has little research of discussion of the legal problems.
Application of Ethical Perspectives/Concepts
Creatively develops strategies which will improve the future image.
Develops strategies which will help improve the image
Has little or inadequate discussion of strategies
Evaluation of Different Ethical Perspectives/Concepts
Paper includes an elaborate explanation of how this proposed strategy might impact all of the audiences involved.
Proposes the outcome of addressing these issues.
Has little outcome of what the outcome of these strategies might be.
Ethical Self-Awareness
Thoroughly discusses his or her own personal ethics as they apply to this situation
Discusses his or her own personal ethical dilemmas
Has little personal application of ethics
Documentation:
Paper has not writing or APA documentation problems
Paper has one or two writing or documentation errors.
Paper has multiple writing and documentation problems.
Ethics Assignment
By
Melody Hufman Ph.D.
In
This is PR
read
Chapter 5, Theoretical Underpinnings
Chapter 6, PR Ethics and Responsibilities
Chapter 7, PR and the Law
To complete this assignment, please select a famous person or a company with
ethical problems
and answer these questions.
1)
What ethical problems being faced?
2)
What legal issues are involved? Be sure to use the text.
3)
What strategy would you suggest as the PR representative
to improve the persons image
?
4)
How would this strategy affect the different publics?
5)
If you were the PR person in this situation, which of your ethics would be helpful and which
ones could provide a problem for you?
Remember to
demonstrate that you understand and can apply the text material. Write out the
questions completely and then answer them. Be sure to support your ideas with outside research.
Use the APA method of documentation. This paper should be 7
–
10 pages minimum.
Ethics Assignment
By
Melody Hufman Ph.D.
In This is PR read
Chapter 5, Theoretical Underpinnings
Chapter 6, PR Ethics and Responsibilities
Chapter 7, PR and the Law
To complete this assignment, please select a famous person or a company with ethical problems
and answer these questions.
1) What ethical problems being faced?
2) What legal issues are involved? Be sure to use the text.
3) What strategy would you suggest as the PR representative to improve the persons image?
4) How would this strategy affect the different publics?
5) If you were the PR person in this situation, which of your ethics would be helpful and which
ones could provide a problem for you?
Remember to demonstrate that you understand and can apply the text material. Write out the
questions completely and then answer them. Be sure to support your ideas with outside research.
Use the APA method of documentation. This paper should be 7-10 pages minimum.
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