Its a real business case, so its not an assignment. Therefore, I need help in designing and shaping the business profile in a good way and finding out the services that can be delivered so I can present it with full knowledge. So before you accept this, I need from you to understand the whole business and be able to study the Saudi market and know the market in medical home care businesses in general before you make your bid, because if I dont get the expected solutions, we will both lose time. So kindly read the below requirements:
# A medical center in Riyadh the capital city of Saudi Arabia will start up in medical home care and telemedicine, so what are the medical services that they can provide it to get the full capacity of 100 nurses to provide home care services and how we can solve the problems in the market and cover the needs?
TmDrop app connects laboratory, health
service provider and phlebotomists to deliver
high-quality venipuncture services at the
requested time and location. A complete solution
to help laboratory grow without the burden of
operations and logistics.
For ADEL – Confidential
Redefining Healthcare logistics
Average Pathology market needs
Current
Market
Economy Sharing
Complicated
Expensive
For
ADEL – Confidential
A?ordable
At home
Traditional
Our
opportunity
Perfect Timing
Saudi Arabia Has The Highest Users Of Mobile Phones
For ADEL – Confidential
More demands on Home Care & Accessibility
PPP opportunity with MOH to dominate this sector
Market Analysis
Global
$326 B
TAM
For ADEL – Confidential
GCC
$13 B
SAM
Local opportunity
$2 B
SOM
in digital pathology
CAGR %8-%12 until 2025
Who we are
TMDROP APP- ON DEMAND HOMECARE COLLECTION
FO R H OS PI TA L S A N D M E D I C A L C E N T E R S
KEY
SERVICES
BUSINESS
MODEL
For ADEL – Confidential
Certified health specialists
Fast and discrete
venipuncture & vital signs at
home
Complete sloution for home
sample collection
CURRENT RESULTS
1st MONTH TRACTION
Discounts from specilists
+ mark up
B2B contracts
Lab reports + medical
profile exporting
200
4
290
$25K
Specialists
Clinics
ready
orders
revenue
The Cycle
3. Home sample
collection
2. Connect to
a collector
1. Now or
schedule later
For ADEL – Confidential
Collect
Needs A sample
5.Report
Generated
Preserve
Deliver
4. Preserve and
deliver the
sample
Mission & Vision
For ADEL – Confidential
Quality
Innovation
Agility
Tm comes from the arabic word ? ???which means getting things
done. This is the motto that drives us towards successful
delivery with the highest standards and pride.
Our Value
High and strict
standards
Where you need it
Up to date technology
platform
For ADEL – Confidential
Strong Customer Care Service
Dedicated state of the art Customer Care around
the clock to serve you.
Partners
For ADEL – Confidential
Hospitals/Clinics
Laboratory
Blood Banks
Online
Healthcare
Platforms
Private
Government
Revenue Streams
Delivery Fee
A set SR 30-60 per
delivery
For ADEL – Confidential
Lab Products
%15-20 Mark up on the
lab products we provide
though out lab partners
to clinics and hospitals
B2B Subscription
For recurring clients and government
entities we set a subscription contract
based on their Homecare logistic
needs
XYZ FLYING CLINIC
Background Information and
Market Analysis
?Some of the healthcare challenges in Riyadh, Saudi
Arabia, include high demand for healthcare services,
inadequate healthcare facilities, changing disease
patterns, inadequate healthcare professionals, and an
increasing population.
?There is a need to reduce the healthcare gap by solving
these challenges.
?XYZ Flying Clinic is, therefore, a perfect solution to these
challenges
?The clinic is a customer-based facility that offers services
directly to the patients
Background Information and
Market Analysis
?It will employ a business to consumer business
model by offering services to end-users
?XYZ will seek tender from other healthcare facilities
to provide laboratory equipment
?It will also partner with other healthcare facilities
to provide after-patient release follow-ups like
nutrition care.
?The nurses will play different roles depending on
their specialization.
?The number of nurses per unit will depend on the
workload in the department.
XYZ
Business
Profile
XYZ
Business Profile: About XYZ Flying
Clinic
?XYZ Flying clinic will be headquartered in Riyadh, Saudi
Arabia.
?It will have 100 nurses providing services according to
their areas of medical specialization.
?The facility will offer a total of 20 medical services
?It will be operating during the day from 8 am and close at
10 pm.
?It will largely focus on homecare services delivery (flying
services)
?It will secure and loan several ambulances to transport
nurses where they are required to provide services
Business Profile; Objectives
To optimize customer experience
Improve partnership with other
healthcare facilities
Improve performance and
healthcare culture
Improve healthcare automation
Enhance resources mobilization
Promote service delivery
Business Profile: Mission, Vision
and Motto
Vision Statement
To be a world-class patient-centered and specialized
healthcare facility
Mission Statement
To optimize patient experience through reachable,
innovative, and specialized healthcare and participate
in national healthcare policy formulation.
Motto
You tell us, we listen, we care
Business Profile: Core Values
?Equity and equality
?Integrity
?Customer focus
?Professionalism
?Patient accountability
?Teamwork and unity spirit
Services Offered
?Patient Surveillance
?Home Based Obstetrical
Services
?Medication Monitoring
?Mobile Radiology Services
?Personal Care (SelfHygiene)
?8 Am to 10 Pm Emergency
Care
?Discharge Planning
?Mobile Pediatric Services
?Oral Care
?Dietary Guide and Services
Services Offered
? Cancer Education Program
? Mobile Laboratory Services
? Family Planning
? Mobile Eye Care
? Home Bases Anesthesia
Services
oPregnancy Care and Education
oDiagnosis services
oOver-the-Counter mobile
medication
oMobile surgical services
oChildcare medication services and
education
Medication Monitoring
?XYZ Flying clinic will offer Therapeutic Drug
Monitoring (TDM).
?It will measure the underlying amount of
drugs in the patient body to offer the proffer
medication
?It will recommend the right medication for
the patient depending on their health status
?It will educate the people against dosed
medication without special testing
8am-10pm Emergency Care
?XYZ nurses will offer fast response
services to emergencies like accidents and
fires.
?It will offer first aid services to curb death.
?Provide services that may curb immediate
impairment after involvement in an
accident, like eyesight loss through first aid.
?Respond to life-threatening illnesses like
shocks, and heart attacks
Patient Surveillance
?The facility nurses will offer nursing intervention
classification (NIC) services.
?NIC will involve purposeful interpretation and
synthesis of the patient’s progress
?They will determine the healing environment to
recommend improvement or change.
?They will evaluate the medication to recommend
changes
?They will also update the patient data about
responses to medication
Home-Based Obstetrical Services
?Field specialized nurses will offer antenatal care for
women from the time pregnancy is conformed to the
starting of labor.
?They will provide intrapartum care service by caring
for the patients from the beginning of labor to delivery.
?Postpartum care services to ensure a stable physical,
social, and psychological well-being for the patient.
?Will provide newborn care structure to educate the
parent about child medications, vaccinations, and
feeding habits.
First aid and health consultations
? They will provide services such as bandaging
wounds, blood pressure monitoring, et cetera.
? They will prescribe antibiotics to prevent infection
from scratches or cuts that have become infected.
? They will assist with more serious injuries and
illnesses through emergency care and
transportation.
? They will provide consultations in people’s homes,
and they can be used for various medical
conditions.
? They can help with general first aid, health
consultations, and other services such as
Cholesterol testing.
Mobile Personal Hygiene Service
?The facility specialists will visit patients in their
homes to evaluate their living environments.
?They will evaluate toilet facilities to ensure they
are clean
?The air and water quality for household
purposes
?They will also evaluate the environment to
recommend clearing bushes and opening water
and sewerage blockages that may host dangerous
insects.
Discharge Planning Services
The facility professionals will ensure a
successful patient transition from the
healthcare facility they have been receiving
services to their estimation (home)
Regular visits to ensure that the patients are
undertaking their medications are required.
Regular evaluation of patients response to
medication
It will also offer residential patient care,
Palliative care and respite care
Mobile Pediatric Services
XYZ Flying Clinic will offer home-based childcare.
It will care for the children and infants by providing
vaccinations and injections per specific health
conditions.
Adolescents specialists will provide Adolescents and
Youth-Friendly services (AYFHS) (DeCosta, 2022).
Sexual and reproductive health for the young people
Psychological, emotional, and adulthood education for
the young people
Home-based HIV/AIDS testing
Gynecology services
XYZ clinic will provide female fertility treatment and
family planning (FP) services
The nurse are well equipped to carry out pregnancy
management, and menses irregularities
They will offer education on natural contraception
methods and
They will provide various surgeries to women with
problems related to the female reproductive system
They will provide consultation to patients who will
need to undergo surgery after their delivery.
Dietary Guide and Services
Dietary nursing professionals will partner with
other healthcare facilities to make follow-ups
after patients are released from the hospital.
They will ensure that the patients maintain the
recommended diet for the specified period.
They will recommend the healthy amounts of
food substances and nutrients the patient
should consume
They will ensure that the patient takes the drug
as instructed, that is, those taken before and
after the meal.
Behavior therapies
They will provide behavior therapies for
patients with intellectual and autism
spectrum disorders.
They will provide services to people with
developmental disabilities
They will assist patients that require the
empathy and individualized attention of a
nurse.
They will provide speech therapy and
occupational therapy
Flying Laboratory Services
Flying specimen collection to determine diseases and their
symptoms
Supply of lab equipment to other healthcare facilities in the
region
Collecting samples from other healthcare facilities for
examination and results delivery
Blood count services to determine normality in the patient’s
blood floor and recommend the appropriate medication
Comprehensive metabolic panel (CMP) examination to
determine fluid balances, electrolytes, and potassium-sodium
ratios
Infection control and prevention
They will ensure patients are protected from germs
like influenza or SARS.
They will provide checkups twice a day to help them
avoid infections.
They will use home base care as isolation rooms
where patients can recover.
They will provide non-invasive wound care, minor
surgical services, and catheters.
They will provide education regarding safely
reducing the spread of infections, including airborne
Pregnancy care and education
?The facility will offer a health program where information
about exercise, diet, and prenatal vitamins will be provided.
?-XYZ will offer a complimentary consultation to ensure
pregnant women receive a proper spinal adjustment to prevent
back pain.
?-The professional will offer a program where pregnant women
will plan their recovery and learn ways to take care of
themselves and the child after pregnancy
?XYZ facility will offer a pregnancy program
Diagnosis Services
NIC doctors will conduct ultrasounds at an
affordable fee.
Blood tests will be conducted at a free cost to
evaluate the health of your baby
Amniocentesis tests will be carried out to ensure
that you are only pregnant with one baby.
Prenatal screening tests will be carried out to help
identify any risks associated with the child, such as
congenital heart disease.
Over-The-Counter mobile medication
?Over-the-counter services offered will include
nutritional supplements to treat common symptoms in
pregnancies.
?Prenatal vitamins
?Offer a variety of doctor recommended infant formula
brands
?Medications that will help edge off nausea, heartburn,
and constipation will be available at a low cost.
?The OTC service will also provide digestive aid
medication and probiotic supplements.
Mobile Surgical Services
?XYZ facility will offer a mobile surgical service for
pregnant women who need a benefit of one.
?XYZ’s selection of C-sections includes routine to complex
procedures with professional expertise for comfort and
convenience.
?Educational programs will be offered for free to provide
counseling and advice to those choosing the C-section.
?Our physicians will offer low-risk and uncomplicated
surgeries to pregnant women and those who have given
birth recently.
?We can travel to you for extra monitoring or quick checkup to ensure your safety.
Childcare medication services and
education
XYZ Childcare medication services and
education will be offered after delivery and
designed to make you comfortable before and
after delivery.
XYZ experienced and trained staff will offer
convenient childcare medication services,
including information on medications,
breastfeeding, nutrition, and safety.
The childcare will be available in the facility at
the time of delivery to increase the safety of the
newborn’s administration of medicine.
Assistive technology services
?They will teach your family members how to use
and monitor the devices.
?They will assess patients’ current equipment and
evaluate its effectiveness for their specific
disability.
?The nurses will continue to support patients
until they feel secure using their adaptive
equipment.
?After the initial evaluation, they will work with
patients to identify other special needs and assist
them in overcoming barriers.
Childhood Development Assessment
?They will offer wellness Check-up to assess child
health progress
?They will offer Physical Examinations such as weight,
height, et cetera
?They will offer mandatory and optional vaccinations.
?They will offer customized packages for specific age
groups to meet the needs of their valued customers.
?They will offer family training to women who have
given birth together with their family on childcare.
References
Mayo Clinic. (2022, February 22). Depo-Provera (contraceptive injection). Mayo Clinic. Retrieved
May 20, 2022, from https://www.mayoclinic.org/tests-procedures/depo-provera/about/pac20392204
Speicher, A. (2020, January 3). What is interventional radiology? UVA Radiology and Medical
Imaging Blog for Patients. Retrieved May 20, 2022, from
DeCosta, D. (2022). Adolescent and youth-friendly health services. The Challenge Initiative.
Retrieved May 20, 2022, from https://tciurbanhealth.org/courses/adolescent-youth-sexualreproductive-health-services-supply/lessons/adolescent-and-youth-friendly-services-3/
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